I created a new category on my website called Website Exclusives. Everything listed here will only be seen on my website.
I sell my beads in several different places - eBay and Etsy are two more locations. Most of my business comes through eBay, which is great. That's where you can find anything ranging from single color spacers to bead sets and my fancy woven beads. Nearly all store inventory items (as opposed to auction listings) are made to order. More recently, I started selling on Etsy. My goal for that site it to listing mainly items that are ready to go. I do have a small category of some made to order items, but they are clearly marked. So far I am loving the idea of everything going out the door the same day it sells or darn near close to that. My hopes are to let that grow more and more.
My motives in offering certain items only on my website is to encourage more to use it for their lampwork bead needs. There are several benefits for you in shopping there. You don't have to order a set amount of different styles or colors. Most items are offered 'by the bead' with fairly decent discounts when ordering only 4-6 beads. You can also swap out colors to customize sizes, colors, finishes, or shapes to suit your needs. So check out Serena's Beadery (also home of the ever-growing Color Gallery) and let me know if you have any questions or requests!